Consumer Outreach, SMS Marketing and Telephone Sales Strategy, and Development
Elevate Your Customer Service and Build Strong Relationships
In March of 2020, the ongoing lockdowns that we experienced during the Coronavirus pandemic literally changed the way that we conduct business in the wine industry. We were witnessing old, tried and true Tasting Room sales channels flipped on their heads. We found many wineries that had not previously incorporated proactive telephone sales or outreach programs were finally forced to take a look inward and to quickly adjust on the fly to fit the new realities that the ‘Shelter In Place’ laws had created.
Premier Cru Solutions successfully built a variety of DTC Telephone and Email-based Outreach programs together with some of the most well-known premium and luxury wine producers in the Pacific Northwest. The resulting programs were personally tailored to each brand to accentuate and elevate customer service, high-touch selling, and direct to consumer relations. The results were astounding and permanently changed our partner’s outlook for the future and challenged each of their perceived notions of telephone sales in the luxury space.
Program design and launch included proper strategic design, copywriting, training, analytics, list-building & segmentation, weekly directives & coaching, and we identified smart goals based on key performance metrics which were tracked and reported upon weekly.
Ideal Clients are Premium & Luxury Producers Releasing 4,000 – 20,000+ Cases Per Year. Contact us today if you are a winery looking to increase your consumer relationships for the long-haul.
Scope
Program Design & Launch
Copywriting
Training & Analytics
Performance Metrics
List-building & Segmentation