Website Architecture & Design

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Et Fille Case Study

We first met Jessica, Owner & Winemaker at Et Fille Wines, when we were contracted with a Digital Audit and Brand Review in the Fall of 2020. With the use of a variety of heat maps we discovered that the user experience of her website was not allowing for proper conversion or moving website visitors through the funnel in an effective manner.

As a result, we opted to develop an updated and elevated website with our friends at Vinbound Marketing. Since we had already executed the Digital Audit and Brand Review, the design and build of the architecture was easy and we were on our way to developing her new winery website within a matter of days.

Using the brand strategy exercises that we developed together in our branding sessions, we were easily able to incorporate her newly defined brand essence and polished brand personality throughout the new website using a variety of keyword rich content, photography, and video assets that resonated with both Jessica, her team, and the defined target audience.

Scope

Website Development
Branding
e-Commerce
Aesthetics
Rebranding