Chief Creative Officer
In 1997, I started my career by playing an active part in the health care community. I first gained extensive experience in the US hospital market with McKesson Corp and then transitioned to the medical oncology market within a Business Development role representing McKesson Specialty for over 12 years.
In March of 2010, after founding CRx Health, I created and developed comprehensive healthcare marketing plans, strategic growth initiatives, and business development opportunities for many independently owned cancer clinics both locally and nationally.
Over my 19 years in the healthcare market I was able to launch new ventures on behalf of outpatient clinics, medical oncology & radiation centers, hospitals, mammography centers, pharmacies, PET/CT imaging centers, health IT/EMR companies, Accountable Care Organizations and Independent Physician Networks.
In 2013, a few years after earning my diploma from the International Sommelier Guild, I developed and launched a 4500 square foot Wine Lounge & e-commerce business in the Design District of Downtown Dallas. We focused on quality wines from all over the world. In 2014, I would begin travelling to Europe to discover exclusive wines for importing and retailing. We focused on small parts of the French countryside and would find many wines that would thrive in Dallas as part of our offering.
In 2016, my passion for the wine industry had become palpable and my family and I sold everything and moved to the Willamette Valley to follow our dreams. There I would work the 2016 harvest with Brian O’Donnell at Belle Pente in the Carlton region of the Northern Willamette Valley.
After the 2016 harvest had concluded, I would assume the Director of Marketing, Club Strategy and Branding role for Domaine Serene. There I would go on to launch the Clubhouse at Domaine Serene, the Domaine Serene Wine Lounge in Portland and to increase overall sales and revenue to new heights. Further, I would lead the charge for the promotion of the Evenstad Center for Wine Education at Linfield College, would assist in earning a Wine Enthusiast Wine Star Award nomination for the Executive of the Year Award on behalf of my Executive Team and would play a big part in earning the Wine Spectator Distinguished Service Award for Grace & Ken Evenstad.
In March of 2019, I established Premier Cru Solutions – a consulting firm dedicated to wine business practices and marketing for wineries in the Pacific Northwest.