Chief Creative Officer
For the past twenty years, I have worked with business owners and executives to achieve their vision on the global stage through brand development, strategic planning and innovative marketing techniques.
In 2013, after earning my diploma from the International Sommelier Guild, I developed a beloved wine lounge in Dallas, TX, where I soon found myself travelling frequently to Europe to discover exclusive wines for importing.
By 2016, my passion for the wine industry had become palpable and my family and I sold everything and moved to the Willamette Valley to follow our dreams. Wanting to dive in head-first, I worked harvest with Brian O’Donnell at Belle Pente in the Yamhill-Carlton region.
Later that October, I assumed the Director of Marketing, Club Strategy and Branding role for Domaine Serene Winery. While there, we solidified Domaine Serene’s position in the luxury market, successfully launched three new brands & a direct to consumer offering out of the Santenay sub-region of Burgundy, established a dominant direct to consumer presence in Portland and increased sales and club conversion to new heights.
Seeing a need in the Valley, I established Premier Cru Solutions – a consulting firm dedicated to best-practices in branding, creative development and strategic marketing – for wineries competing in the Pacific Northwest. Since our inception, we have built strategic plans for numerous brands to achieve their revenue, branding, and creative goals.
My wife, our son Slate, and I love our home and the community in the Willamette Valley. When I am not working with our clients I am often studying art and design, shooting photography, or visiting the science museum with my son.